Motel Jacaranda

Antonio Marras SS25

Campaign

Motel Jacaranda

Antonio Marras SS25

Campaign

As the creative agency behind “Motel Jacaranda,” we partnered with Antonio Marras to develop a fashion film that blurs the lines between memory and performance, nostalgia and cinema. Drawing inspiration from the timeless figures of Anna Maria Pierangeli and James Dean, the film unfolds in a dreamlike motel setting—an emotional crossroads where costume, narrative, and choreography intertwine. We led the visual direction, storyboarding, and art curation to faithfully translate Marras’ intimate vision into an immersive audiovisual experience.

As the creative agency behind “Motel Jacaranda,” we partnered with Antonio Marras to develop a fashion film that blurs the lines between memory and performance, nostalgia and cinema. Drawing inspiration from the timeless figures of Anna Maria Pierangeli and James Dean, the film unfolds in a dreamlike motel setting—an emotional crossroads where costume, narrative, and choreography intertwine. We led the visual direction, storyboarding, and art curation to faithfully translate Marras’ intimate vision into an immersive audiovisual experience.

As the creative agency behind “Motel Jacaranda,” we partnered with Antonio Marras to develop a fashion film that blurs the lines between memory and performance, nostalgia and cinema. Drawing inspiration from the timeless figures of Anna Maria Pierangeli and James Dean, the film unfolds in a dreamlike motel setting—an emotional crossroads where costume, narrative, and choreography intertwine. We led the visual direction, storyboarding, and art curation to faithfully translate Marras’ intimate vision into an immersive audiovisual experience.

“Motel Jacaranda” exemplifies our approach to fashion storytelling: conceptually rich, emotionally resonant, and aesthetically precise. With this project, we continue to elevate fashion beyond the frame—transforming garments into living stories and editorial moments into cultural memory.

“Motel Jacaranda” exemplifies our approach to fashion storytelling: conceptually rich, emotionally resonant, and aesthetically precise. With this project, we continue to elevate fashion beyond the frame—transforming garments into living stories and editorial moments into cultural memory.

“Motel Jacaranda” exemplifies our approach to fashion storytelling: conceptually rich, emotionally resonant, and aesthetically precise. With this project, we continue to elevate fashion beyond the frame—transforming garments into living stories and editorial moments into cultural memory.

Photography
Creative Direction
Produced by
Ex Producer
Stefano Rosselli
Antonio Marras, Giulia Achenza, Leonardo Marras and Elvis Furlan
ÎLE DE LUMIÈRE
Michelangelo Rosselli
Photography
Creative Direction
Produced by
Ex Producer
Stefano Rosselli
Antonio Marras, Giulia Achenza,
Leonardo Marras and Elvis Furlan
ÎLE DE LUMIÈRE
Michelangelo Rosselli
Photography
Creative Direction
Produced by
Ex Producer
Stefano Rosselli
Antonio Marras, Giulia Achenza, Leonardo Marras and Elvis Furlan
ÎLE DE LUMIÈRE
Michelangelo Rosselli

Motel Jacaranda

Antonio Marras

SS25

Campaign

contacts

+33 6 60 03 69 10

Motel Jacaranda

Antonio Marras SS25

Campaign

+33 6 60 03 69 10

contacts

Motel Jacaranda

Antonio Marras SS25

Campaign

+33 6 60 03 69 10

contacts